YOUR MEDIA DOLLARS DESERVE BETTER.
The last thing your business needs is to be spending your media budget (gasp!) ineffectively. What you really need is a strategic media partner with vast expertise, industry relationships and insight. One that will leverage every opportunity out there to put your message where it needs to be seen. Smartly. And efficiently. With full, 100% transparency.
That’s TSG Media. We’re a dedicated group of passionate, proven media professionals who know how to navigate the ins and outs of the shifting media landscape. And we’ll work harder than anyone to make the most out of your media dollars.
50% of clicks on mobile banners are accidental and due to “fat fingers”GOLDSPOT MEDIA
By 2015 it’s estimated that Americans will consume both traditional and digital media on an average of 15 1/2 hours per person per day.UNIVERSITY OF SOUTHERN CALIFORNIA, 2013
A 5-year study of more than 3,000 companies found that advertisers who maintained or expanded advertising over the five years saw their sales increase an average of 100%.RADIOADVERTISINGFACTS.COM
Google Search is used by 85% of global internet users.MEDIA POST
“DOES THIS MEDIA PLAN MAKE ME LOOK STRATEGICALLY EFFECTIVE?”
That all depends on who’s behind it. As it turns out, not all media plans are created equal. In our experience, the strength of a media plan must apply these six areas to be strategically sound and effective:
Media engagement framework is a strategy constructed to understand your customer’s behavior from a psychographic, mediagraphic, geographic and demographic viewpoint – so we can decide the type of engagement for your business.
Deep, measurable consumer insight is vital to understanding your customer’s behavior throughout the sales cycle, from how they look at the category to their purchasing modalities. This also includes competitive analysis and market insight.
By utilizing key information, analytics and data gathered from media engagement and audience research, we then turn our focus to developing the most clear, concise and attainable framework for your media plan. This is the foundation for success.
Strategy determines how your message(s) will be delivered to your target audience or niche. Your strategy also analyzes the characteristics of your audience or market so we can determine how it will influence their purchasing behavior.
These are the marketing techniques we use to accomplish your ultimate strategic objective, specifically “how” your marketing will be executed across all media channels. Tactics are the actual media vehicles that will be used to reach your audience.
Your media plan isn’t finished with your buy. We conduct a comprehensive audit of both the actual media placement and the media invoices. Additionally we conduct a comprehensive post-buy analysis to verify media goals and objectives.